Who’s Influencing Whom?

by Gary and Lisa Schoeffler on July 25, 2011

in Latest News

Even if your core market is baby boomers or Gen X’ers, it pays to appeal to Gen Y.

SUCCESS Staff July 20, 2011

Parents play a major role in shaping their children’s attitudes about debt, saving and spending. But 15- to 25-year-olds have a sizeable impact on their parents’ spending behavior, particularly when it comes to technology, according to a survey conducted by InSites Consulting and MTV.

  • 51% say they influence the technology their parents’ adopt.
  • 41% say they influence their parents’ purchase of products and services.
  • 31% say they influence their parents’ decisions on where to shop.

So what appeals to the Gen Y market? Survey respondents listed the five most important characteristics for a brand or product as:

1. Up to date

2. Own style

3. Real/authentic

4. Uniqueness

5. Clean reputation

Coolness and trendiness ranked much farther down the list, which indicates Gen Y’ers are looking for substance over form, and originality instead of cookie-cutter style. If you can manage to present an authentic image that meets those demands, maybe they’ll talk their parents into giving your product or service a shot.

Lisa Schoeffler, CRS, ASP
Prudential California Realty
A member of HomeServices of America, Inc.
a Berkshire Hathaway affiliate

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Post by Gary and Lisa Schoeffler

Gary and Lisa Schoeffler are Ventura Real Estate Professionals specializing in residential real estate. Their expertise in helping both buyers and sellers is widely recognized in Ventura County. How can they assist you today? Wondering what the market is like? Call them, they will be happy to talk with you about it. 805-320-4472

Gary and Lisa has written 371 articles.

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