Berkshire Hathaway HomeServices franchise open for business. Prudential California is the first to rebrand.

by Gary and Lisa Schoeffler on September 28, 2013

in Latest News

Screen shot of Berkshire Hathaway HomeService's national website launched today.Prudential California Realty first to rebrand with Warren Buffett’s new network –

San Diego-based Prudential California Realty became the first brokerage to make the move to the new Berkshire Hathaway HomeServices (BHHS) real estate network today, officially establishing billionaire Warren Buffett’s firm in the real estate franchise frontier.

“This is clearly the proudest day of my life in real estate,” HomeServices of America Inc. Chairman and CEO Ron Peltier told a group of about 200 agents at a celebratory event held this morning at a $7.5 million San Diego listing, a spokesman for the new network said.

HomeServices of America is the owner of the rebranded Berkshire Hathaway HomeServices California Properties, the first of 26 Prudential-affiliated brokerages committed to transition to the new brand as early as the fourth quarter.

Prudential Connecticut and Prudential Florida are planning similar BHHS launch events on Sept. 26 and Oct. 1, respectively.

With the first brokerage live, the BHHS franchise network also unveiled the brand’s website today, berkshirehathawayhs.com.

Berkshire Hathaway affiliate HomeServices of America created the brand when it took a majority stake in the Prudential Real Estate and Real Living brands from Brookfield Asset Management last October.

– See more at: http://www.inman.com/2013/09/23/berkshire-hathaway-homeservices-open-for-business/#sthash.Bo2rfn9A.dpuf

Berkshire Hathaway HomeServices franchise open for business
Prudential California Realty first to rebrand with Warren Buffett’s new network

– See more at: http://www.inman.com/2013/09/23/berkshire-hathaway-homeservices-open-for-business/#sthash.Bo2rfn9A.dpuf

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